What Is Your Marketing Style?
Every marketer is different, and they have a unique style of communicating in marketing, by the way, What is your marketing style?
So what do you do? How do you do? Do you focus on
Problem – Do you highlight the customer’s problem?
Solution – Do you highlight the solution you have for the problem?
Fear – Do you grab attention by creating a fear?
Hope – Do you start with a positive statement and bring in Hope?
Short – Do you KISS (keep it short and simple), to the point
Long – Do you like to tell a story? Keep it long?
How to address the audience from a problem angle?.
Now the problem can be –
Time – Is your customer worried because a lot of time is wasted?
Money – Is your customer wasting money because of the problem?
Convenience – Is it inconvenient for your customer?
Scaling up – Is the customer stuck and not growing because of the problem?
Experience – Is the user experience bad and customer not happy?
There may be many other attributes to the problem too; you may add them as ad angles.
How to address the audience from a solution angle?.
Let’s explore how to address the audience from a solution angle. Now the solution can:
Save time/money – get more time, save or make more money.
Automate Things – makes the process error-free and automated.
Give Better Lifestyle – makes you feel better.
Grow Business – helps you grow.
Give Happiness – makes you feel happy.
Overall, it fixes a problem.
How to address the audience from a fear angle?
Let’s explore how to address the audience from a fear angle. Now the fear can be:
The fear of vulnerability – health and security issue
The fear of being left out – not doing what others are doing
The fear of missing out on a great deal
The emotional fear – fear that someone will suffer if you don’t do this
How to address the audience from a hope angle?
Let’s explore how to address the audience from a hope angle. Now the hope can be:
Expectation – better experience, better results
Wish – for anything good, better, bigger
Desire – to have something
Aspiration/ambition – to be something
Aim/goal – to achieve something
How to address the audience with a short message?
Let’s explore how to address the audience with a short message.
Many marketers use KISS ( Keep it Short and Sweet), and few ways of doing it are:
SMR – Tell your audience about the Specific Measurable Result
Tangible benefit – Quantify the benefits, i.e. 50% off.
Urgency – Use the urgency so that they click on the CTA without much thinking, e.g. hurry, last 2 days
Scarcity – make it look exclusive and limited.
Authority – show your brand authority. E.g. 5000 people have benefited, what are you waiting for?
How to address the audience with a Long message?
Let’s explore how to address the audience with a long Message.
AIDA – Attention, Interest, Desire & Action works best.
Attention – start with a problem, ask a question, whose answer is yes! E.g. are you looking for more qualified leads?
Interest – show a solution, give the answer. E.g. by using x method you can get more curated leads.
Desire – show the benefit they can relate to – e.g. get 30% more conversion.
Action – give a strong call to action! -E.g. sign up