What is a Slowdown for you?
- Less footfall to your store
- Less visitors to your website
- No sales
- Less Conversion
- Restriction in Doing Business
- Irrelevant Customer
- Less Demand in market
- Tough competition
- Many more
Setting up the Mindset
Sometimes we feel all doors are closed in our life.. But, all the closed doors may not be locked.
They may be waiting for your push..
Be Where your Customers Are
- Identify your target customers
- Find their affinity
- Find their strengths and weaknesses
- Create a Lean Canvas for your customer avatar
- Position your product/service accordingly
Why go online?
- You can track your results
- Its 24×7
- Less costly
- Reach only to target audience
- Get feedback Sell while you sleep
How is the lock down effecting you?
Let’s take some questions
What to do during lockdown?
- Reach out to existing customer base
- Create new customer base
- Educate them
- Create a stronger branding
- Do marketing, as sales is not possible
- Increase goodwill
What you can do
- Increase goodwill
- Reach out before your competitors does
- Set the stage for selling, and when the market opens, go all out
What to do with Digital?
- Social Media Marketing
- Online Presence
- Website Directory
- Listing Google My Business
- Paid Ads
- Google ads
- Facebook ads
What next?
How to build a successful online marketing campaign for all digital channels:
search, video, social, email, and display.
- Strategy and Outcome: What to plan, what result you can expect?
- Social Media Marketing Google & GMB Video Marketing
- Optimise your Website
- SMS/WhatsApp & Email Marketing
- Converting to Customers
Strategy and Outcome
- Branding
- Reach
- Retargeting
- Remarketing
- Enhance Support
- Build Better Content
- Set Up Automation
- Gather Customer Reviews
- Reconnect with Old Customers who are not active
Social Media Marketing
- Facebook + Instagram Marketing
- Quora
Google SERP & GMB
- Improve SEO
- Enhance Local Directories
- Listings
- Create content
- Text
- Video
- Optimise Google My Business
- Improve Ranking
Video Marketing
- Facebook Live
- Facebook Videos
- Facebook Watch
- Watch Party
- YouTube Videos
- YouTube Live
Video Marketing is cheaper
Video Marketing results are more tangible, can be re-marketed Both Facebook and YouTube are competing with each other to push video content on their platform, take advantage of this
Optimize your Website
- Make it Faster
- Make it Mobile Friendly
- Do SEO
- Do Conversion Rate Optimisation
- Include a Chat Bot
- Build an Email List
- Integrate Whats App
- Name, Address and Phone Number is a Must
Messaging
- SMS Your Existing Customers
- Whats App Your Existing Customer Include a Chat Bot
- Do Chat bot Marketing
- Do Email Marketing if you have a qualified list
Converting To Customers
- B2B – Collect Lead, Nurture them, Set up Video Calls, Phone Calls
- B2C – Collect subscription, offer coupon codes, do contests, collect email and phone numbers
- All businesses
-Get Site Visitors
-Get engagement in your social media channels